Job Description
Digital marketing involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.
As a digital marketer, you will need to:
Write and dispatch email and social media marketing campaigns
Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
Design social media visuals
Communicate with clients, affiliate networks and affiliate partners
Conduct market and keyword research
Contribute to social media engagement and brand awareness campaigns
Use web analytics software to monitor the performance of client websites and make recommendations for improvement
Contribute to company and industry blogs and manage e-communications
Develop and integrate content marketing strategies
Keep up to date with current digital trends
Manage the contact database and assist with lead generation activities
Skills
You will need to have:
Must be fluent in Mandarin
Strong verbal communication skills for articulating ideas to colleagues and clients
Excellent written communication skills for producing high quality content
Attention to detail and accuracy
The ability to work independently and flexibly
The capacity to prioritise and work across multiple projects
The ability to work as part of a team
Organisational skills with the ability to deliver a high volume of quality work
Creative skills for contributing new and innovative ideas
The ability to work well under pressure and meet deadlines
Networking and analytical skills
Knowledge of existing and emerging social media platforms
Excellent IT skills.
