Freelance Marketing and Digital Marketing Consultant
Hospitality Sector
Ocean Village, Gibraltar
Company: Fairhomes
Role: Digital Marketing Consultant
Location: Ocean Village , Gibraltar
Job Type: 15-20 hours per week.
Hours: To be agreed – Flexible, minimum of 10 hours during core office hours
Salary: £14ph
The Role
You will contribute to the development, implementation, and optimisation of our marketing efforts for three
International Franchise brands which include Pizza Express, Las Iguanas and Wagamama plus one independent Cafe outlet. You will promote our company’s brands and products through different media channels, You will need to develop effective marketing and digital marketing strategies to achieve our company's goals and objectives in addition to liaising with both Franchisor Marketing Teams and Restaurant
General Managers in order to plan and execute new campaigns, menus and all associated marketing collateral.
What You Will Be Doing
- Assist in the formulation of strategies to grow brand awareness.
- Plan, monitor and enhance the brand presence on social media including Google, Meta Business Suite,
Trip Advisor, Instagram and TikTok. This includes scheduled posts, responding to online reviews and direct customer communication.
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness.
- Actively drive SEO through keyword, image optimisation etc.
- Prepare promotional emails through various channels
- Provide creative ideas for content marketing and updating websites, including the Ocean Village marina websites.
- Measure performance and report on digital marketing efforts using Web analytics tools
- Acquire insight in online marketing trends and keep strategies up to date
- You will be responsible for overseeing the design and execution of menus, A-boards, Signage Food photography, digital marketing imagery, posters and all other marketing collateral.
- You will be responsible for planning and executing online and offline campaigns for all outlets
What You Will Need to Succeed In This Role
- Good English communication skills and Spanish also desirable
- 2+ years' experience in digital marketing
- Proven experience as Marketing and Digital Marketing Executive
- Good understanding of the principles of Brand Management
- Time Management and Planning skills
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google AdWords and email campaigns and SEO
- Experience in PPC and programmatic advertising
- Good knowledge of web analytics tools (e.g., Google Analytics)
- Skills and experience in creative content writing
- Basic Graphic Design skills desirable
- Video Editing skills an advantage
- Excellent communication and interpersonal skills Food & Beverage Industry desirable.
- Proven experience of Event Management would be desirable but not essential.
If you feel you have the experience and knowledge to deliver at a high standard, please forward your CV and a covering letter stating why you feel you are suitable for the role.
In accordance with the provisions of GDPR, we may collect information about you during the recruitment process. For further details about how we may use this data, please visit our website: www.fairhomes.com and review our GDPR privacy notice: GDPR policy. By applying for this role, you are agreeing that you have read our privacy notice and are consenting to this use of your data. If you have any further questions after reviewing the privacy notice, please contact our HR department.
Job Types: Part-time, Freelance
Part-time hours: 15-20 per week
Salary: £14.00-£16.00 per hour
Benefits:
- Flexitime
Schedule:
- Flexitime
- Monday to Friday
- Weekend availability
Education:
- Diploma of Higher Education (required)
Experience:
- Digital marketing: 2 years (preferred)
- Marketing: 2 years (preferred)
Application deadline: 21/02/2023
Reference ID: F&BDM001
Expected start date: 01/03/2023
