Consumer Experience and Specialty Retail Sales Director

Job Title: Consumer Experience and Specialty Retail Sales Director
Company Overview:Fit Butters is a leading provider of premium nut butter products, committed to promoting health, wellness, and fitness. Our delicious spreads are crafted with natural ingredients to fuel active lifestyles and support individuals in achieving their health goals. We are dedicated to innovation, sustainability, and empowering our community to live healthier, happier lives.
Position Overview:Fit Butters is seeking a passionate and strategic leader to serve as the Consumer Experience and Specialty Retail Sales Director. This individual will be responsible for enhancing the consumer experience across all touchpoints including, but not limited to, events, email, SMS and driving sales within specialty retail channels. As a key member of the sales and marketing team, the Consumer Experience and Specialty Retail Sales Director will play a critical role in driving brand awareness, building customer loyalty, and maximizing revenue growth.
Responsibilities:Consumer Experience Enhancement: Develop and implement strategies to enhance the overall consumer experience, including website usability and connections, customer service standards, and product accessibility. Identify opportunities to optimize consumer engagement, satisfaction, and loyalty through innovative initiatives, programs, and software.Specialty Retail Sales Strategy: Develop and execute a comprehensive sales strategy to drive revenue growth within specialty retail channels, including natural food stores, health food stores, fitness centers, and specialty retailers. Establish sales targets, performance metrics, and KPIs to measure success and track progress.Retail Account Management: Cultivate and maintain strong relationships with key retail accounts, including buyers, category managers, and store managers. Identify opportunities to expand distribution, negotiate contracts, secure prominent placement, and visibility for Fit Butters products on shelves and online platforms. Support retailers with merchandising strategies, promotional campaigns and in-store activations.Event Planning Strategy: Develop and execute a comprehensive events strategy aligned with Fit Butters' brand objectives and marketing goal including event planning and execution, brand activations, partnerships and sponsorships, event marketing and promotion, attendee experience and post-event analysis and reporting. Events include, but not limited to, national B2B events, national consumer-facing events, regional activations and in-store demos.Email and SMS Strategy: Develop and execute a comprehensive email and SMS strategy to drive revenue growth and consumer retention through campaign planning and execution, segmentation and targeting, content creation, automated workflows, A/B testing and optimization, performance analysis and reporting and compliance and best practices via Klaviyo software.Market Analysis and Insights: Conduct market research, consumer surveys, and competitive analysis to identify market trends, consumer preferences, and opportunities for growth within specialty retail channels. Use data-driven insights to inform sales and marketing strategies and tactics.Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including marketing, product development, operations, and finance, to ensure alignment and integration of efforts to support specialty retail sales and event objectives. Serve as a liaison between internal teams and external retail partners to facilitate communication and drive collaboration.Training and Development: Provide training, support, and guidance to external retail partners to ensure alignment with Fit Butters' brand values, product positioning, and sales objectives. Conduct product training sessions, sales presentations, and educational seminars as needed.
Qualifications:· Bachelor's degree in Business Administration, Marketing, or related field required; MBA or advanced degree preferred.· Proven track record of success in sales and account management roles within the consumer packaged goods (CPG) industry, with a focus on specialty retail channels.· Strong understanding of consumer behavior, retail trends, and merchandising best practices within the health and wellness industry.· Excellent interpersonal and communication skills, with the ability to build rapport and negotiate effectively with retail partners.· Strategic thinker with the ability to analyze data, identify opportunities, and develop actionable insights to drive sales growth.· Results-oriented mindset with a track record of achieving sales targets and driving revenue growth in a competitive market environment.· Entrepreneurial spirit, with a passion for innovation, creativity, and driving positive change in a dynamic business environment.
Benefits:· Competitive salary and performance-based incentives.· Opportunity to make a significant impact and drive growth in a rapidly expanding company.· Dynamic and collaborative work environment with a culture of innovation and excellence.· Opportunity for professional development and advancement within the organization.
Join Fit Butters and lead our efforts to enhance the consumer experience and drive sales growth within specialty retail channels. If you're a strategic leader with a passion for driving results and making a difference, we'd love to hear from you! Apply now with your resume and cover letter outlining your qualifications and vision for Fit Butters' success in specialty retail and enhancing the consumer experience.