Sr. Marketing Consultant, B2B Marketing Strategist

Do you have 5+ years of integrated marketing experience and enjoy driving measurable growth through robust strategic plans? Do you have a successful track record of driving demand via scalable, data-driven lead generation and lead nurture programs? Are you innovative, creative, and have experience implementing integrated marketing campaigns differentiated by client audience? Excited to learn more? If so, then this could be the role for you!

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 22,000 financial advisors, 1,000+ institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Job Overview:

The LPL Financial Institution Marketing Team is seeking a Senior Marketing Consultant with a high proficiency in all facets of lead generation and nurture strategies leveraging digital channels, content marketing and traditional approaches. In this position, you will act as a senior marketing consultant supporting our institution business using B2B data-driven demand generation approaches. Working closely with the Vice Presidents of B2B Marketing Strategy, you will help set the strategy for driving scalable growth through an integrated, orchestrated experience built on data, automation, customer journeys and content marketing within this fast-growing area within LPL. This role will work in close alignment with marketing shared resource teams, business strategy, relationship managers, and sales/business development and will drive flawless, rapid execution, and work well across multiple projects to get things done.

Responsibilities:

Leverage your knowledge of digital marketing, demand generation, and content marketing to support our fast-growing Institution business with robust integrated and coordinated marketing efforts across prospects as well as existing institutionsExecute integrated, orchestrated experiences across the various segments designed to drive engagement, leads and measurable results built on data, automation, customer journeys and content marketingReport directly to the Vice President B2B Marketing Strategist while providing support for our 2 functional areas: driving growth with our most important prospects, as well as scalable engagement and lead generation within our existing clientsSupport the strategy development, program buildout and execution of priority marketing efforts through close partnership with creative, digital, and marketing operations teamsDeliver integrated cross-channel marketing campaigns (i.e., paid digital, direct mail, email, webinars, content, events, conferences, etc.)Partner with Business Strategy and RM teams to become deep experts on the Institution client segments and profiles to inform targeted and relevant strategiesHelp deliver insightful reporting and analytics that show how marketing programs impact revenue; track key metrics to optimize marketing campaigns, maintain dashboards, and deliver ad-hoc analyses as neededCollaborate with compliance to ensure content, brand, and messaging are approved.

Requirements:

3+ years of experience in marketing and digital marketing.Bachelor’s degree in marketing, communication, a related field, or an additional 2+ years of professional marketing experience

Core Competencies:

Strong organizational, planning, and problem-solving skillsTeam player with the confidence to ask questions and offer suggestionsStrong collaboration, communication, and presentations skills, comfortable working/navigating across a large company environment

Preferences:

Solid understanding of paid digital, direct mail, email, webinars, content creation/content marketing, events, and conferencesSolid understanding of campaign management and executionFinancial Services experience

Pay Range:

$75,520-$113,280/year

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

Why LPL?

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees. We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

Want to hear from our employees on what it’s like to work at LPL? Watch this!

We take social responsibility seriously. Learn more here

Want to see info on our benefits? Learn more here

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947.