Meta Reality Labs is looking for a highly talented marketer to take on the role of Retail Channel Marketing Executive. This new, exciting, and important role will be responsible for driving our Retail channel marketing execution and coordinating channel activities for Meta Quest at retail with Amazon. The Retail Channel Marketing Executive will support in executing campaigns and programs on Amazon with a particular focus on Germany, reviewing performance, supporting our Retail partners whilst continually improving our toolset and processes to meet our goals.
Retail Channel Marketing Executive Responsibilities:
Minimum Qualifications:
Preferred Qualifications:
Retail Channel Marketing Executive Responsibilities:
- Manage and implement campaigns and activities across Amazon marketplaces (Germany, UK, France, Italy, Spain) ensuring assets are localized, meet brand standards and reflect the overall Meta strategy
- Track, measure and optimize marketing programs (Amazon retail marketing, Amazon Advertising, agency partners) to drive efficiency
- Using Amazon tools such as vendor central to set up/update all product related content on-site
- product imagery, product copy, brand stores and A+ content. Working with Amazon on gaining approval, regularly monitoring compliance, and correcting any discrepancies.
- Coordinate and manage marketing brand assets with our creative team and execute/deliver those brand assets to the various Amazon marketplaces
- Providing weekly performance updates to AMZ EU sales General Manager
- Track marketing spend focusing on performance and delivering against agreed upon metrics
- Identify new processes and opportunities to ensure consistency and business optimization
Minimum Qualifications:
- Experience in retail marketing or a related field working within Consumer Electronics
- Knowledge of Amazon retail including AMS, Vendor Central, Amazon brand stores, Amazon Ads, Amazon Brand registry
- Experience working directly with retailers on hardware sales and agency teams to execute marketing campaigns
- BA/BS in Business and/or Marketing related field or related work experience
- Proven knowledge in selling consumer goods online
- Experience in conducting analysis of marketing programs
- Experience working in a cross functional and fast paced, collaborative environment
- Fluent English
Preferred Qualifications:
- Experience building and delivering presentation
- Experience in working in a remote team environment
- A second European language is beneficial
