Nourish Care has a new and exciting opportunity for a Demand Generation Lead to join our team based at our Head Office in Bournemouth.
We provide a digital solution to the health and social care sector which enhances the process of recording, analysing, and sharing of information. We're looking for is an individual with passion and drive to continually learn, develop and to contribute to our development team.
The Demand Generation Lead will be responsible for a myriad of B2B digital campaigns targeted to deliver qualified leads & build brand awareness within our market. You will be responsible for creating and managing Paid Search and Paid Social across platforms and collaborating on our email marketing campaigns with the wider marketing team.
Who you are:
- You have developed, managed and reported on online demand generation strategy, tactics and processes, specifically in the B2B space.
- You are a confident and proven Digital Marketer with expertise across multiple channels and platforms.
- You have worked with and managed a CRM / Automation tool, eg: HubSpot / Salesforce (Pardot) or similar.
- You have a collaborative working style with excellent communication skills both written and verbal.
- You are comfortable with working at pace, even when medium term plans are unclear, and solutions orientated.
- You are results driven and love working with data.
- You have a passion for marketing, wanting to grow in multiple areas of marketing and build responsibilities with the scaling of the company.
What we are looking for:
- Minimum of 2 years' experience in a Digital Marketing / Demand Generation role.
- Understanding of SEO and optimising pages for increased organic traffic.
- Experience with multiple Paid Search platforms (Google Ads / Bing Ads).
- Experience of Paid Social Ad campaigns (Meta Ads, LinkedIn Ads).
- Working knowledge of Google Analytics or similar analytical tools.
- Ability to work under pressure and prioritise tasks.
- Strong analytical skills and ability to report and explain campaign data.
- It would be a bonus if you have website CMS, landing page creation experience.
What you will be doing:
Creating effective demand-generation campaigns which target our ideal audience.
- Experimenting regularly with a test and learn approach in new and existing channels to build a better picture of what is working and areas to improve.
- Creating, developing & implementing effective paid search strategies.
- Manage ad accounts on multiple platforms (Google Ads, Bing Ads, Meta & LinkedIn).
- Targeting selected audiences through researching keywords for our SEO strategy.
- Working with the wider team on email campaigns and content planning / creation.
- Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement.
- Reporting KPI's on a regular basis through various dashboards.
- Staying current with PPC & SEM trend and techniques.
- Plan and monitor budget spend to increase better ROI.
Nourish Benefits
- 25 Days paid leave + Public holidays
- Private Medical Insurance
- Group Life Assurance
- Dental Cover
- Optical Cover
- Enhanced Maternity leave
- Pension Contribution
-
Employee Assistance Programme
- Benefits Portal
- Birthday Day off
- and many more.....
At Nourish Care we are dedicated to building a diverse and inclusive workplace. Whatever your background may be, we welcome you to apply. If you dont tick all the boxes required, please apply anyway or get in contact. We are always looking for candidates for other future positions that may come available
