Our client, a globally recognised, historic venue, situated in the heart of London, is looking for a Marketing Manager to work closely with their Head of Event Management and Marketing to help modernise and transform how they engage with their extensive community, communicate their story and encourage people to visit the riches of this destination landmark venue.
MAIN DUTIES AND RESPONSIBILITIES
1. Plan and build consumer marketing and sales campaigns in collaboration with the Head of Events Management and Marketing in order to maximise income and increase visitor numbers throughout the year, especially in the quieter months.
2. Plan and build Learning marketing campaigns in collaboration with the Head of Event Management and Marketing and the Learning Team to increase school visits and family audiences.
3. Plan and build direct Association marketing campaigns to recruit new and retain existing members.
4. Plan and build corporate event marketing campaigns in collaboration with the Head of Event Management and Marketing to increase corporate events’ income to the venue
5. Develop and implement regular e-marketing campaigns to the venue’s subscriber database.
6. Use analytics to understand our audiences and the ROI of all campaigns reporting to the Head of Event Management and Marketing.
7. Compile monthly, quarterly and annual visitor feedback reports based on the Avius on-site visitor data to inform ongoing marketing strategy and present insights into customer needs and wants and make recommendations as appropriate.
8. Maintain comprehensive data on Event/Marketing activities, producing timely and accurate narrative and financial reporting as required by Head of Event Management and Marketing.
9. Account management of creative and media agencies.
10. Responsible for managing agreed Marketing budgets, logging and processing invoices for payment within agreed financial procedures.
11. Manage internal team communications.
12. New Product Development: investigate the opportunity to expand the product portfolio to target new and existing markets (e.g. gift tickets, premium products).
13. Day to day operational management of Free Sale Travel Trade Accounts.
14. Deputise for the Head of Event Management and Marketing as required.
Job Type: Full-time
Salary: £43,727.00 per year
Benefits:
- Company pension
- Employee discount
- Free or subsidised travel
- Life insurance
- Private medical insurance
Schedule:
- Monday to Friday
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 3 years (preferred)
- Marketing: 4 years (preferred)
Work Location: Hybrid remote in London
